U.S. Office of Personnel Management
Web Site . Mobile App
UX/UI . WEB . APP
Reddz Trading
Reddz Trading is a high-end fashion consignment store located in Bethesda, MD, and Georgetown, DC. Reddz Trading curates designer and contemporary brand apparel, shoes, bags and costume jewelry and give them a second life.
- WEBSITEreddztrading.com
- YEAR 2020
- CATEGORY WEBSITE
- TEAM1
PROJECT DESCRIPTION
Revamping Reddz Trading's website to more accurately represent the trendy consignment store's brand, showcase their latest finds, and provide visitors with information about the types of clothing and brands they are currently seeking and carrying. The site should operate on a CMS so Reddz Trading can manage their own content.
UX RESEARCH
Through interviewing and observing the current store owners, employees, and customers, we determined the different audience groups that would visit the website and identified their respective content priorities.
DESIGN CONCEPT
Since Reddz Trading already has strong branding, the website naturally followed the design language and used their recognizable black and red theme. The website also features videos and photos of actual products and stores to better connect the website visitors to the brick-and-mortar stores. Under the hood, Reddz Trading's website runs on WordPress so the owners and managers can make content updates directly.
FINAL THOUGHTS
It was a pleasure working on the Reddz Trading website, as the owners are wonderful people who are not afraid to experiment and try new ideas. There are unique considerations and challenges in how to keep the website fresh to entice visitors to keep coming back (or if that should be the goal of this website). Ultimately, we decided to show the latest featured products from the store by pulling in certain Instagram posts identified by a unique #tag. Working on the Reddz Trading website has been a fun and enjoyable project!
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